BUILDING A FUTURE WHERE SYSTEMS SERVE HUMANS — FRAMEWORKS · PHILOSOPHY · ARCHITECTUREBUILDING A FUTURE WHERE SYSTEMS SERVE HUMANS — FRAMEWORKS · PHILOSOPHY · ARCHITECTUREBUILDING A FUTURE WHERE SYSTEMS SERVE HUMANS — FRAMEWORKS · PHILOSOPHY · ARCHITECTUREBUILDING A FUTURE WHERE SYSTEMS SERVE HUMANS — FRAMEWORKS · PHILOSOPHY · ARCHITECTUREBUILDING A FUTURE WHERE SYSTEMS SERVE HUMANS — FRAMEWORKS · PHILOSOPHY · ARCHITECTUREBUILDING A FUTURE WHERE SYSTEMS SERVE HUMANS — FRAMEWORKS · PHILOSOPHY · ARCHITECTURE

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Most people don't fail because they lack effort. They fail because they act inside structures they never built. Design the container before you move inside it.

Architecture Before Action
Framework
The Brand Being Framework: Why You Should Think of Your Brand Like a Person
The Brand Being Framework: Why You Should Think of Your Brand Like a Person
The World Is One System
The World Is One System
The Ark Part 1: Designing Before the Flood
The Ark Part 1: Designing Before the Flood
What Happened to Building Things That Matter?
What Happened to Building Things That Matter?

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Architecture Before Action

A 13-week arc on why the container must be designed before anything gets built inside it.

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Tagged: #Technology (1)

The Machine Told The Truth
Technology
2/24/2026•5 min read
The Machine Told The Truth

Klarna deployed AI that saved $60 million and destroyed their reputation. The AI didn't fail. It told the truth about what the company actually optimized for. Here's why that's not an AI story — it's a business architecture story.

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